ASHA STARTING TENNIS AT THE
AGE OF 7
About The Founder
The Hey Sis Project was founded by Asha Munodawafa, whose personal journey continues to shape the heart and purpose of the organisation.
Asha’s story begins not as a confident leader, but as a quiet and observant young person navigating challenges that many young people can relate to. Growing up, she often found herself reserved, more comfortable listening than speaking, and at times questioning her own sense of confidence and belonging.
Throughout her school years, Asha experienced bullying, which had a lasting impact on how she saw herself. Like many young people, these experiences led to moments of self-doubt, comparison, and a desire to stay in the background. However, rather than allowing these experiences to define her limitations, they became a powerful turning point in her personal growth.
Over time, these challenges helped shape Asha’s perspective. They developed her empathy, strengthened her resilience, and gave her a deeper understanding of the importance of kindness, inclusion, and creating environments where young people feel safe, valued, and supported.
Her introduction to tennis became a significant part of this transformation. Through opportunities such as the Learn to Lead programs, Future Leaders initiatives, and involvement with Tennis NSW youth pathways, Asha was exposed to leadership spaces that encouraged her to step forward, contribute ideas, and grow in confidence.
Surrounded by mentors, including her coach Helen Magill, family, and a community of like-minded young women, Asha began to recognise her own potential. These environments played a crucial role in helping her understand that leadership is not defined by being the loudest voice in the room, but by showing up, supporting others, and creating impact through consistency and purpose. These experiences ultimately inspired the creation of The Hey Sis Project, a platform built to provide young women with the same sense of opportunity, belonging, and encouragement that helped shape her own journey.
At its core, The Hey Sis Project reflects Asha’s belief that confidence is not something you wait to find, it is something that is built through experience, mentorship, and community. The initiative exists to create spaces where young women can develop leadership skills, build meaningful connections, and feel empowered to step into their potential both on and off the court.
Asha’s journey is a testament to the power of opportunity, support, and representation. From a quiet young girl navigating self-doubt to a leader creating pathways for others, her story continues to inspire the next generation of young women to believe in themselves and step forward with confidence.
Striving to empower and inspire young women
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